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Have you ever suspected that Facebook is listening to your conversations through Microphone?
If yes, then you may find this news worth reading.
Communications Professor Kelli Burns from the University of South Florida claims that Facebook is listening to all conversations people have while its app is open to serve more relevant ads for products related to what they are talking about.
“Facebook does not use microphone audio to inform advertising or News Feed stories in any way,” a Facebook spokesperson said. “Businesses are able to serve relevant ads based on people’s interests and other demographic information, but not through audio collection.“
Facebook rolled out a feature in May of 2014 when the company said that it might target ads “in the future” based on the use of your audio identification in posts.
Like if you post that you are listening to “Shake It Off,” you might see an ad for Taylor Swift’s concert tour.